LabComm Gaming

LabComm Gaming Manifesto

WE TAKE THE EXCITEMENT OF VIDEO GAMES TO EVERY STAGE OF PEOPLE’S LIVES

We are a multidisciplinary group of experts that promotes the culture of video games through first class strategies of placement, communication and content.

We have ample experience in the Latin American market, since our team’s professional career has led us to collaborate with projects from Mexico, Brasil, Argentina, Colombia, among others.

Among our ranks, you will find experts in content, strategy and design, PR specialists in media and video game journalism, as well as programmers, social media professionals, storytellers, researchers and data analysts. They will all be part of the team at your disposal, for every step we take together.

Let us help you in the journey you embarked on with your brand!

What We Do

Digital PR & Strategies

We define, develop and implement specialized PR and digital strategies, basen on Product-Media-Client activation and the dissemination of relevant information.

  • We analize the target brand / product / service and its context, in order to raise awareness in each audience.
  • We select the best people, actions, channels and tools, according to the brand’s characteristics, objectives and business model. With this, we manage to optimize the efforts and budgets of each project.
  • We provide our clients with the necessary insights, in real time, through continuous monitoring of the industry, its brands and the most relevant news.
  • We reinforce the partnership between our clients and the industry’s specialized media, bringing the brand’s most relevant aspect into the spotlight.

All of this is carried out through an exhaustive work plan, including the analysis of each client’s requirements, development of contents, and earning loyalty from end users.

Brand Activations

We bring brands closer to their audiences, through unique experiences. We attract, captivate, differentiate and reinforce customer loyalty.

Desarrollamos acciones 360º para maximizar la exposición de los productos y servicios a posicionar mediante la sorpresa y asombro de los stakeholders para los clientes con los que trabajamos. 

Ejecutamos y damos seguimiento a las acciones puntuales que proponemos y que nos permiten acercar información, interactuar con las marcas, escuchar a los clientes de nuestros clientes y transformar las estrategias en resultados.

Marketing Content

We create and promote relevant content, both appropriate and stunning, capable of stimulating interest in the brands we support.

Contamos con talento creativo en diseño especializado para implementar ideas originales y generar contenido llamativo e interesante para medios de comunicación y canales digitales, considerando todas las características sobresalientes e ilustrativas, tanto de los productos como de la marca.

Social Media

We run and execute high impact campaigns, both paid and organic, in order to manage communities related to each sector. With the objective is to generate a greater reach and engagement with brands.

Una de las características más sobresalientes de LabComm Gaming es el conocimiento de sus expertos en el desarrollo y manejo de canales sociales para el sector de videojuegos en Latinoamérica.

 
Todo esto lo realizamos mediante el uso de plataformas digitales de gestión de redes sociales, para monitorear en tiempo real el impacto de las campañas, lo que sirve y lo que no, el sentimiento de la comunidad por las marcas, la atención e interacción de los usuarios de nuestros clientes y el análisis de tendencias en cada red social.

How We Do It

PROJECT Insights

  • Objectives
  • Needs
  • Performace Indicators

Understanding of Requirements

  • Customer match
  • Customer audience
  • Research

Planning and strategizing the course of action

  • Definition of strategic pillars.
  • Development of primary actions.
  • Definition of communication materials and messages.
  • Scheduling of activities.
  • Client Adjustments / Approval.

Excecution

  • Managing and tracking of planned activities.
  • Development of contents and communication materials.
  • Real time monitoring.
  • Social listening.
  • Real time reporting.

Optimization

  • ROI evaluation.
  • Attribution model (campaign efficiency).
  • Campaign recalibration.

Continued Improvement

  • Strategy adjustments.
  • Periodic reports with key insights.

Learnings

  • Cycle repetition

The markets
we work in

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